Happy hump day! With Thanksgiving right around the corner, we’re spending today analyzing what we’re thankful for. Besides family, friends, and the basics, we’re thankful for your support! Yes, we know we’ve said it before but fuck it, WE REALLY ADORE YOU GUYS. Organizations, or any company for that matter, can’t function without people supporting a common goal. We’re way too thankful for your support (although, are you ever too thankful?).
Sentimental notes aside, we’re excited for the weekend. Friday is Dylan Hall’s E.P. Release Party and the long weekend is just what we need to get ready for Basel. If you haven’t heard, we’ve been busy planning a pop-up that hit a little bump in the road. Plowing forward, we hope to bring you a “Locals Only” pop-up for Basel 2018. More info on Dylan Hall’s E.P. Release Party under “tickets” and we’ll keep you updated through our socials for Basel.
Dylan, as well as many rappers, let’s say musicians to keep it general, started with nothing. Ok, maybe they had enough money to get a couple speakers, maybe a mic to record a song or two, but for the most, including us, we had to make something out of nothing. The first step to doing so is determination and motivation. Determination to get somewhere, motivation to do something about it.
Once any artist has an innate feeling to create for whatever reason they think makes it worth it (in other word determined and motivated), we move on to having a platform to express themselves. Take a second to think about it: ANY artist, whether it’s in music, writing, dance, acting, etc. starts with a feeling, with a need to do that art form. If your parents have money, you get to go to arts school. If they don’t, your stuck with nothing other than the internet.
Platform, platform, platform. UMAMI, why did you start? Because we wanted to create a performing platform for local artists and the youth. Soundcloud, why did you start? Because we wanted to create a platform that enables anyone to upload, record, promote, and share originally created sounds across the web. Platform is immensely important to all artists, Soundcloud is specifically important to musicians.
Soundcloud was founded in 2007 by Alexander Ljung. iTunes was founded in 2001, Youtube in 2005, and Spotify in 2008. Today, these platforms are the largest music streaming platforms in the world (sorry Band camp). All are widely used for uploading anything from music to music videos and lyrics, but only two specialize in free, un-restricted uploading: Youtube and Soundcloud.
Back to Dylan and artists without much but a passion for their art, creating music videos for Youtube is expensive. iTunes and Spotify make the process difficult. We’re left with Soundcloud, and we just explained the whole reason behind the Soundcloud Gen., got it?
Fine fine fine, let’s dig a little deeper. Artists aren’t interested in paying to upload their music. If anything, they want money for their streams (which they should)! Like not wanting to pay for uploads, they don’t want to wait all day to get their song up (who does?). Soundcloud swooped in to fill the void. With Soundcloud, any artist at any level could finally, and quickly, upload their music and get feedback immediately. C’mon, you know what we’re talking about. Go to our Soundcloud and check out any of our playlists. Go ahead, test that comment section!
Soundcloud came and hasn’t stopped. Recently, Soundcloud has grown enormously due to the influx of “wanna be rappers”. Dylan isn’t a wanna be, a lot of artists on Soundcloud aren’t, but the fact is that with such an easy platform to access and upload, people who shouldn’t be rapping are. Wait Wait Wait. Just Wait. We aren’t in the position to judge musical abilities but we are. Why? Because we have enough experience in the music industry that we can tell what has potential and what doesn’t. Obviously, we can be wrong, but the trend is increasingly growing…. Everyone wants to rap/produce. Fuck, we wanted to before we saw the market.
As the social trend to rap increases, which in our opinion isn’t a bad thing, comes the Soundcloud Generation (Soundcloud Gen). Juice Wrld, Dexter, Ski Mask, XXX, basically the whole “new” South Florida rap game comes from Soundcloud. There is amazing talent on Soundcloud and some not so amazing ones too. Cole Bennet, owner of Lyrical Lemonade and videographer for some of the biggest music videos in the music industry today, started with filming “Soundcloud rappers”. His ideal is similar to ours: The Soundcloud Gen is on top now, what will be the next big thing?
Side note: This blog is to understand the Soundcloud Gen, why it began, and whether Soundcloud will remain the platform for start-up musicians. We encourage ALL artists and musicians to start or continue uploading their work on Soundcloud and other streaming platforms (if feasible). If you have a dream and a passion for music, do it! You have nothing to loose.