Locals are life
What's up fam! It's been a hectic week. CONNECT, take-down, and getting ourselves out of sleep deprivation to planning our next event. Let's just say we're staying busy.
Through the chaos, we keep being asked "UMAMI, what keeps you going?". Let's talk about what keeps the train from derailing.
We love people. No, not you, you fucking tourists, we love people who are local. 305, 786, 954, that's us. Bringing together locals, helping locals, and seeing the work pay off makes what we do worth it. We don't care about money. Money isn't important right now. We're young, we're motivated for change and, to us, change is everything. Changing perceptions, opening up locals eyes to more than the Miami traffic and hot weather, it's a movement for embetterment.
CONNECT saw many new faces, most of whom we had no idea would show. INVT, Chaoscanine, Pagoda Media, Rollingbliss fest and Miami New Times to name a few. We're blessed to have such influential and great figures already supporting our goal. Their similarity? Locals. Every single one of our 300+ attendees were Miami driven, either raised or living in. Bringing together these creative, innovative and multi-talented people who before our event, had no idea who the other was. THAT is what we do it for.
"Why though, UMAMI? Like, why, like, do we have to bring together locals?" - Attendee at CONNECT. Thanks attendee from CONNECT! Your single question just put us on a hunt for reasoning. Don't get me wrong, we know why, it's just great to hear the question that brings it all together.
Bringing together locals is like making a soup. Yes, you can make a chicken soup with broth, chicken and some vegetables. But, a real chicken soup is more. Noodles, spices, herbs, salt and pepper. The best soup has it all.
Miami is already a bitching good soup. I mean, we already got those little Jewish dumplings in there. What we're lacking is a great community to display this beautiful soup in. The amount of talented artists and musicians in Miami is gargantuant. We would go as far as to say that the pure talent outweighs Los Angeles. The biggest difference between the two? Los Angeles has the outlets for young creatives, Miami doesn't.
UMAMI is an outlet for creatives, a place for locals to interact and, a beautifully directed and seasoned chicken soup. We're doing it for local talent, for Miami to be known for what we already have yet lack to show, and for Miamians to have a great night, realizing the artistry that surrounds them. The underground will rise out of UMAMI like the Phoenix rising out of the ashes.
Till next time.
Note from the Author: I brought up money for multiple reasons. Miami lives on money. Think about it, talk to locals and find out for yourself. If you're living in Miami, the first, or one of the first topics of conversation is, and will hopefully not be in the near future, your paycheck. It's sad to say that money determines what people think of you, their life choice and for UMAMI, their plans to slide to our next show. If you're reading this, I know I'll see you soon!