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What's up, UMAMI?

What’s down? The earth. We can get specific and say crust, mantle, and core but who gives a shit about science? We don't.

We’re here writing at 11 PM because we feel, fuck it, I feel that we aren’t giving you the content you deserve. As an audience, you deserve consistent events, blogs, playlists, promos, giveaways and so much more. To be honest, we haven’t delivered. How can we make you UMAMI for life?

It starts with events, something we’re working on 24/7. From there, we’re tackling the rest. As an audience, why the fuck would you care about what we’re up to? Because you love Miami and its art scene just as much as we do (and if you don’t, we still love you for supporting).

So here it is: What we’re up to….

Social Media: Even though we haven’t been active, we’re working on a social media campaign that’ll blow your socks off. Literally.

Contracts: We’re in the process of securing our first venue of 2019. Exciting for you and me both.

Emails, DM’s, just about everything else: I bet you we answer faster then Ultra.

The boring stuff: Calling, planning, searching, finding, contacting, just about everything ending in an “ing”.

All in four bullet points?!? It must sound easier than it is. Even though it probably isn’t the first time you’ve heard it, organizing events from beginning to end isn’t like rolling a joint, it’s more like those 3 legged joints (you know, the one’s that look like a cross). We appreciate you for sticking with us throughout this time and as we grow, the growing pains’ll get easier. For now, ya’ll do your job and sit back, watch, and enjoy our ride.

P.S. As founder and creative director I want to make it clear that we’re doing this for the love, not the money. Recently we’ve had a bunch of people asking about the next event, how we’ll be paying for it, etc. All I can say is this: We’re working on it. All of our events (so far) have been put together without any form of outside funding. Does that make us crazy? Yes it fucking does. But what is also does is show just how much we, and I, care about the 305.

Why local?

UMAMI prides itself on working with local artists, musicians, and businesses but why? Why do we care about locals? Embracing locals is about supporting the creative, motivated, individuals who have an idea. It’s about showing love to people who built themselves up from the bottom up. Anybody can take the easy way; get a job working for someone, hopefully enjoy doing it, but these people choose to take the leap of faith. They’re following their passion, putting in all types of hours and they’re happy doing it. Day in and day out, these people are designing new products for their community, working with others to improve the community and ultimately, changing their community for the better. UMAMI sees this as the future. You don’t?