Filtering by Tag: locals

6 FT Deep

Back and better than ever, that’s our mantra going into Summer 2019!

Kicking things off with a bang this Thursday thanks to the help of Half/Full Creative group. Coffintexts, Papelagua, and the up-and-coming Palma Vicio are set to spin the night away. Multiple vendors in the building along with trinkets and exclusive Merch! As many like to say, definitely a night you don’t want to miss.

Here’s what you need (well not need but its nice) to know about 6 ft deep:

ARTIST BIO: Coffintexts released her new E.P. today (05/21) and Paperwater only recently added to their repertoire with their release of “Slow Down You’re Moving Too Fast”. Both are paving a new path in Miami’s music scene in hopes of being THE FUTURE. Very much alike, Palma Vicio is debuting his unshazamable music full of beats dating back to the 90’s.

VENUE & VENDORS: V goes with V, right? Floyd holds a special place in a heart for many Miamians. For us, we like to call it home, our favorite place in Miami, and a kickass sound system. We’re way too excited to play with this place, hope you’re excited to see it!

FUN STUFF: 6 ft deep is a creation from the mind of no other than Coffintexts. She’s come onto the scene playing hard-hitting records that make heads bob and booties shake. Coyo, done. 1306, killed. Faena, well on its way to destruction. Now it’s time to turn to Floyd, our favorite, and wreck havoc.

DID YOU KNOW: If we’re already saying fun stuff, might as well add the cheesy did you know. Palma Vicio, A.K.A, our sound guy for all UMAMI shows, lives in Orlando, FL. You’ll see him Thursday but his presence comes swiftly. We bet he’ll be back up North the next day! Papelagua, who’s ego is present, is no other than…..well, you’ll have to see.

Top to bottom, 6 ft deep incorporates sound and atmosphere for an experience in a new dimension. No, not that deep, just deep enough to feel like you're in a club, but you're not.

See you Thursday UMAMI fam and co.

With raving hearts,

UMAMI CREW

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Miami Music Week

It’s that time of year again! Pool parties, boat parties, 24 hour bangers, and just about everything in between. We’re excited to kick off this week by telling you about our plans, from start to finish. Here’s our 2019 MMW schedule:

  • Monday, March 25th: Strange Bass WMC Edition - Fully diving into the early 90's rave scene & DIY culture, this edition of Strange Bass will feature a variety of genres from some of South Florida's most talented musicians. *

  • Tuesday, March 26th: Onur Ozer, Taimur & Desyn by Un_Mute & The Selectors - After the amazing Detroit Love boat party on Tuesday afternoon of MMW we are heading over to The Electric Pickle to continue with master selectors Onur Ozer, Taimur, and Desyn for whats to be the last conference of the best sounding room in Miami.

  • Wednesday, March 27th: PRISMA Artists MMW Showcase by Link Miami Rebels - Prisma Artists is having their first ever showcase on the globe and they have chosen Floyd Miami to be the birthplace of it all! Their roster is slammed with talented musicians across the electronic spectrum. This lineup they've brewed for Miami shows the firepower this crew has to offer.

  • Thursday, March 28th: Detroit Love feat Carl Craig, Stacey Pullen, and Matthew Dear - After-hours @ The Hangar (2:30-9 AM).

  • Friday, March 29th: Lucid WMC/MMW - 3rd annual Lucid Rave and pajama party presented by Internet Friends, Untitled Miami, and Late for Work. Locals on locals on locals on locals. Villain Theater, 11-4 AM. $5 w/ RSVP, $10 @ door. *

  • Saturday, March 30th: Space Invaders presents Saturday MMW 2019 - Saturday night of MMW Link Miami Rebels will be hosting a massive night, morning, and afternoon where all rooms at Club Space will be open to dance and explore.

  • Sunday, March 31st: MMW 24hr Closing Party - Sunday, March 31st we will be closing off another monster MMW week with our biggest party yet! You do not want to miss this one, the line up is literally unreal!

    For those of you who aren’t interested in exploring the club scene, here’s a list of FREE events throughout MMW: Guide to Free Miami Music Week 2019 Parties.

    Finally, here are a couple events that don’t go into the deep night:

  • Thursday, March 28th: Sunset Sessions with Dave Sol & Friends, 5-10 PM, The Standard. Free w/ RSVP. *

  • Friday, March 29th: Colada Sunrise featuring bbq, spirits, and a bunch of local DJ’s. 10am-7pm, North Shore Open Space Park. FREE! *

We aren’t putting multiple events a day (since there are hundreds) because we, like you, don’t want to be overwhelmed. Take Monday and Tuesday off (if you need it), come Wednesday and we’re going full party mode! Have a great MMW and remember to drink water, eat food, and c’mon: take care of yourself!

Love from the UMAMI Crew.

P.S. Everything with a * does not require ID ;)

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Craziness

Today’s all about crazy. Crazy that we haven’t had the chance to write a blog in two weeks, crazy that 50 people were shot in a place of worship just over a week ago, and crazy that South Beach is infested with more cops than we’ve seen since Versace was shot back in 1997 (just kidding, I wasn’t even alive then). So much craziness going on that we’re gonna break down the world into pieces. Well, no, not pieces. We’re gonna look at the local and national updates. We were supposed to write about Miami Music Week but we’ll leave that for Monday (it’s official beginning).

  • National: Let’s start (and end) with the Christchurch shooting in New Zealand. I already hear you asking yourself why a shooting in New Zealand is a national topic, well, hold on to your seats because you're about to find out. The shooting in New Zealand was a terrorist act brought up by nothing else then nationalism. Hatred and racism played a key factor but from research, looking at the facts, and understanding the shooters intentions, all paths lead to nationalism: the idea that a country must maintain itself. What do we mean by that? Nationalism is a hard and tough subject to figure out. Nationalists, from what we understand, want to keep history alive (and, in some cases, bring it back). Our point, without giving you too much of a headache, is that the world is ever-evolving and the idea of nationalism, in todays society, is far-fetched to say the least. The follow-up to the attack was something that we would’ve never expected: New Zealand planning to ban all “military style assault rifles”. Listen and understand that real quick: New Zealand, who previously NEVER had a mass shooting close to what happened on Friday, March 15th, chose to ban ALL military style assault rifles just because of this shooting. I say just, and now I’m making it personal, because the U.S. has had multiple shootings of this caliber, some even worse. Just is something the NRA would say, it’s not right, it’s not just, people are dying. We all have our opinions and I believe I’m allowed to voice mine without people looking, judging, or asking necessarily why I think so. I have a strong reason for this opinion (my professors daughter went to Parkland) and no matter what, along with UMAMI, we’ll work to create a platform for all. We want all opinions, all personalities, and most importantly, we want everyone to feel safe. We ALL should feel safe.

  • Local: Ohhh yeaaaa. Now we get to have fun! We’re sorry for the rant on the shooting, it’s something that we hope resonates with you and makes you think. Spring Break 2019 has brought quite a crowd of people (if you haven’t already noticed). We’re bracing for the worst this weekend and let us tell you, so are the cops. They are fucking everywhere. To get around the traffic and avoid the hordes of tourists we thought this might help: DON’T, I repeat DON’T GO TO SOUTH BEACH! It’s really not worth it. We had a meeting down there today and Ocean Drive is looking more like a zoo than paradise, that’s for sure. Have fun, go to the local joints like Floyd, the Pickle, the Yard, honestly anything in Wynwood is alright as long as you're not going to SOBE.

  • Local Part 2: We can’t leave you hanging without showing you this: https://www.youtube.com/watch?v=h2u2_4zCu6g. Told you it was crazy.

  • Local Part Tres: Alright, alright, this is the last one! Governor Desantis at the beginning of the week signed smokable medical marijuana into law. Before 2019, medical marijuana was legal in the state of FL but you couldn’t actually smoke any greens. Appreciate you Desantis, you made a crazy law just a little less crazy. P.S. It’s still crazy that you have to get two doctor certifications for medical marijuana instead of one. Costs patients more money, makes big corporations more money. Bernie Sanders 2020 baby. Lol, I kid, I kid (but not really).

That’s the wrap up for the week. Tonight’s INVT night at Floyd so you’ll know where will be. Not too sure on Sunday but we’re between a couple shindigs. We’ll post a flyer on IG tom if you're interested.

Thanks for reading, being a part of something with real intentions and one day, real meaning. Love you fam. Talk soon.

III POINTS, WE LOVE YOU

Hey fam! Happy February. It’s weird to say that we’ve been busy but what can we say? We always are. Today marks the day that we’re on another grind: get these fucking events going! Why? Well we’ve been held back by venue owners, speaker rentals, partners, and all that stuff ya’ll don’t need to worry about. What we all need to worry about is iii Points, not only an inspiring festival full of creative and most importantly, local people, but a festival that this year, did it all.

We were lucky enough to attend all 3 days of 3 points (see what we did there). Friday’s headliner was Tyler, Saturday Beach House and Herbie Hancock, Sunday was full of legends: Erykah Badu, Egyptian Lover, A$AP Rocky, Danny Daze, David August, DJ Koze, lets stop there before we take up a whole page. It was a musical masterpiece to say the least. Our experience, which is what we want (and can talk about), is heaven (if there is one, of course).

The day before iii Points was a stressful one for one main reason: weed. We needed it. Once we settled that we focused on our schedule, made conveniently using the iii Points app. Just for reference, the two essentials to iii Points are weed and schedule. The rest’ll be history.

Moving forward to something more educational, our first day (and last) were an absolute blast. We posted our full schedule on IG for Friday. Mostly house and techno music, we focused on the isotropic and boiler room stage. The main stage, called Mind Melt, was shaking with Tyler and a special appearance from the man himself, A$AP motherfucking Rocky. Crazy. That’s that.

Saturday and Sunday were a lot of the same. House, techno, house, hip-hop, bands and to add to the mosh posh: Valentine’s Day weekend. iii Points, in its decor and music, made love a vocal point. For crying out loud, we left Herbie early to go to Masego. If you weren’t at his set and you didn’t feel the love, well, you had to. It was really a joy and eye-opener.

Summaries sound boring. All in all, boring. In conclusion, yawn. Let’s go with “a heavenly weekend”. From music choice to stage design, sound, lighting, vendors, merchandise, venue, and even security, we can safely say iii Points did an amazing job. If you’re convinced on going to iii Points already, you can stop here. You have the 2020 vision that Ms. Badu (and the poet who introduced her) stated. For those of you who need more info, details, a little kick in the ass to get to Mana next year, here’s our breakdown on what they did well, how they did things different, and why iii Points is different than anything else.

  • Music: We read an article in which co-founder David Sinopoli said “we want 50% local, 50% big names”. He explained the idea behind it: Put someone on stage who brings a large crowd (meaning big name) right before or after a local act. By doing so, you're attracting a larger audience, most who’ve never heard the local act, to interact and listen to locals. Genius. Line-up was on point by the way.

  • Stage: iii Points 2019 had a couple of major revamps: different date and a lot more stages. Six stages made up the festival this year spanning all of Mana Wynwood. Isotropic was our favorite with Door IV being the lesser of the great. Our opinion: keep making stages original and stop being modern. We don’t want the black stages with curtains, we want something new and creative. Just like iii Points is.

  • Vendors: Throughout the festival there were art instillations, food vendors, clothes, bars, buses, and even a little market called Little Spati. A little birdy told us the food was programmed by someone different this year. Even though we don’t know who it is, job well done. The food was delicious. Clothing stand and the extras were cool, but our eyes were set on the weed maps bus. Not only a dope idea, but a useful one.

  • Merch: Cool. Very cool. Wanted to buy a long sleeve but they closed before we could make it. Made us think of a system that attendees should be able to buy before and pick up later. That way we can all party and deal with business in the morning.

  • Venue and Vibe: The two v’s go together, don’t they? Mana Wynwood is conveniently located and has been/still is the perfect place for iii Points. Storage containers, wooden structures, lights, and a disco ball only made Mana shine “brighter than a diamond”.

  • Security: We know you guys don’t really care about security but you’ll care about this, iii Points doesn’t give a shit about weed. Put it in your pocket gentlemen, you don’t have to tuck and go for this one.

A festival comes down to being together with people, listening to amazing music, and having a memorable time. We can say that iii Points needs to work on having less technical difficulties, time management skills, and nitpick points of improvement but, for this festival, it isn’t worth it. All the artists showed up, nothing really went wrong, and everyone had a great time. iii Points, we have the 2020 vision, we love you, and can’t wait to be doing what your doing <3

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The 2 Live Crew

We said it was the last blog of 2018 but you know what, we lied. After scrolling through all the social media’s, we got inspired. The place we ended up? Miami Bass, also known as booty music.

If ya’ll know anything about Miami’s music history you know about Miami Bass. It started in the 80’s with producers and hip-hop artists alike, searching for a “real” 305 sound. The story goes something like this:

It was 1985 when Miami based producer Amos Larkins II discovered the TR Roland 808. While he was mastering the track that would become the first ever Miami bass track, ‘Bass Rock Express’ by MC ADE, he was having a little fun (well, if you’re into drugs and strippers, a lot of fun) that distracted him just enough to make a brilliant mistake.

After partying in a local strip club - the party location of choice in Miami before South Beach became what it is today - downing a lot of liquor, smoking some weed, and doing a bunch of coke, he felt loose enough to go to the studio and do the final engineering on the track before sending it off to press. In fact, he felt so loose that he decided to bring one of the strippers with him; A decision that would obviously lead to a distracted effort but inadvertently lead to genius.

Working on the bassline with the volume lower than usual so he could focus on the sex and drugs, he recorded a track that he would have never sent off otherwise. When he heard the final product at his friends mixtape store he freaked out. In an interview with the Miami New Times, he told them how the bass “was hittin' hard and fucked up and out of phase and it was all over-compressed and shit” even noting that it was “was humming like bass from hell”.

He probably would have had a cocaine/stress induced heart attack had he not immediately been relieved by the fact that the whole store was grooving to the track -- and they weren’t the only ones. He left the store and heard it bumping from the speakers of a car that was slowly driving by in the parking lot. He was shocked. Waiving them down, he asked if they were into the song and its new sound and they basically said “Hell yeah!”.

That brings us to 2 live crew, one of the most (or the most) influential hip-hop groups reigning from the east coast. They took the Miami Bass to a whole new level, adding dirty lyrics to the already dirty beats. Let us remind you that this was the 80’s. Marvin Gaye’s “Sexual Healing” was already considered a provocative tune, what do you think the country thought of 2 live crew’s “Throw the D”? Yup, you guessed it, the old guys didn’t like it.

2 live crew, including the “pack leader” Luther Campbell, were summoned to the US Supreme Court. Faced with a monumental decision to stop making music or fight the oldies, they decided to fight the oldies (good decision). As always, the oldies lost, not getting their wish to ban 2 live’s music. From then on (and still today), they paved the way for musicians everywhere to embrace their raunchy side.

Thanks to the boys, your favorite rappers can say all the fucks and motherfuckers and bitches and assholes they can think of. Censorship can suck our dick and the oldies can too. Thanks for letting us share a little history and we’ll see you next year. For real this time ;)

BASEL 2018: Part 1

One week away from one of the busiest times of year: Art Basel. What to do? Where to go? We’re here to help.

We had our own plans for Basel that kept developing and ended with nothing. You know what, it happens. We can get frustrated, we could stop trying but that’s not the results we’re looking for. We’re here to stay as an event organization for locals and the youth, not for a short stint. Short and sweet (no pun intended), this Basel is a chance for us to learn, next Basel is the time to conquer.

Officially, Basel starts on Thursday, December 6th-Sunday, December 9th. Unofficially, Basel already began. To introduce our weekend of everything Basel before the mayhem, we’re talking about how Basel started and where to go for Basel (as a local and without an ID).

Honesty is the best policy right? Yea, we have no idea how Basel started. The only way to find out? The internet. Here’s our google search of Basel’s birth:

Art Basel began in the 1970’s as an art fair for the world. It rapidly spread and gained sponsors, kickstarting to be an art fair across the world. What do we mean? Well it began in the classy and obvious place of Basel, Switzerland. Art Basel has expanded to now include Miami Beach and Hong Kong!

We skipped the details in between because we want to focus on Art Basel Miami Beach. Spearheaded by a man named Sam Keller in 2002, Art Basel Miami Beach grew to 77,000 visitors in 2015 (including Art Miami) and more expected for 2018. There isn’t much to say about it’s migration to the Beach than money and resources. We have both.

Tomorrow we’ll be back with our favorites for Basel, including a Local Guide to Basel 2018 and some extraordinary events ya’ll won’t want to miss. For tonight, Ashley Pezotti @ MOCA and BORGORE @ Space.

HAVE A GREAT FRIDAY LOCALS!!!!

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Soundcloud Gen.

Happy hump day! With Thanksgiving right around the corner, we’re spending today analyzing what we’re thankful for. Besides family, friends, and the basics, we’re thankful for your support! Yes, we know we’ve said it before but fuck it, WE REALLY ADORE YOU GUYS. Organizations, or any company for that matter, can’t function without people supporting a common goal. We’re way too thankful for your support (although, are you ever too thankful?).

Sentimental notes aside, we’re excited for the weekend. Friday is Dylan Hall’s E.P. Release Party and the long weekend is just what we need to get ready for Basel. If you haven’t heard, we’ve been busy planning a pop-up that hit a little bump in the road. Plowing forward, we hope to bring you a “Locals Only” pop-up for Basel 2018. More info on Dylan Hall’s E.P. Release Party under “tickets” and we’ll keep you updated through our socials for Basel.

Dylan, as well as many rappers, let’s say musicians to keep it general, started with nothing. Ok, maybe they had enough money to get a couple speakers, maybe a mic to record a song or two, but for the most, including us, we had to make something out of nothing. The first step to doing so is determination and motivation. Determination to get somewhere, motivation to do something about it.

Once any artist has an innate feeling to create for whatever reason they think makes it worth it (in other word determined and motivated), we move on to having a platform to express themselves. Take a second to think about it: ANY artist, whether it’s in music, writing, dance, acting, etc. starts with a feeling, with a need to do that art form. If your parents have money, you get to go to arts school. If they don’t, your stuck with nothing other than the internet.

Platform, platform, platform. UMAMI, why did you start? Because we wanted to create a performing platform for local artists and the youth. Soundcloud, why did you start? Because we wanted to create a platform that enables anyone to upload, record, promote, and share originally created sounds across the web. Platform is immensely important to all artists, Soundcloud is specifically important to musicians.

Soundcloud was founded in 2007 by Alexander Ljung. iTunes was founded in 2001, Youtube in 2005, and Spotify in 2008. Today, these platforms are the largest music streaming platforms in the world (sorry Band camp). All are widely used for uploading anything from music to music videos and lyrics, but only two specialize in free, un-restricted uploading: Youtube and Soundcloud.

Back to Dylan and artists without much but a passion for their art, creating music videos for Youtube is expensive. iTunes and Spotify make the process difficult. We’re left with Soundcloud, and we just explained the whole reason behind the Soundcloud Gen., got it?

Fine fine fine, let’s dig a little deeper. Artists aren’t interested in paying to upload their music. If anything, they want money for their streams (which they should)! Like not wanting to pay for uploads, they don’t want to wait all day to get their song up (who does?). Soundcloud swooped in to fill the void. With Soundcloud, any artist at any level could finally, and quickly, upload their music and get feedback immediately. C’mon, you know what we’re talking about. Go to our Soundcloud and check out any of our playlists. Go ahead, test that comment section!

Soundcloud came and hasn’t stopped. Recently, Soundcloud has grown enormously due to the influx of “wanna be rappers”. Dylan isn’t a wanna be, a lot of artists on Soundcloud aren’t, but the fact is that with such an easy platform to access and upload, people who shouldn’t be rapping are. Wait Wait Wait. Just Wait. We aren’t in the position to judge musical abilities but we are. Why? Because we have enough experience in the music industry that we can tell what has potential and what doesn’t. Obviously, we can be wrong, but the trend is increasingly growing…. Everyone wants to rap/produce. Fuck, we wanted to before we saw the market.

As the social trend to rap increases, which in our opinion isn’t a bad thing, comes the Soundcloud Generation (Soundcloud Gen). Juice Wrld, Dexter, Ski Mask, XXX, basically the whole “new” South Florida rap game comes from Soundcloud. There is amazing talent on Soundcloud and some not so amazing ones too. Cole Bennet, owner of Lyrical Lemonade and videographer for some of the biggest music videos in the music industry today, started with filming “Soundcloud rappers”. His ideal is similar to ours: The Soundcloud Gen is on top now, what will be the next big thing?

  • Side note: This blog is to understand the Soundcloud Gen, why it began, and whether Soundcloud will remain the platform for start-up musicians. We encourage ALL artists and musicians to start or continue uploading their work on Soundcloud and other streaming platforms (if feasible). If you have a dream and a passion for music, do it! You have nothing to loose.

Issa Joke. - 21 Savage

Issa Joke. - 21 Savage

"LOCALS ONLY"

Before we begin, ya’ll need a little background info. We intended to have a pop-up for Basel 2018. Plans changed and you know, it’s Miami: things happen. Rather then telling you later, we thought we bring it to your attention now. Here’s UMAMI’s story behind “Locals Only”, coming to you soon enough.

“The owner of the Bridge Mia., venue space in Little Haiti (she calls it the outskirts of Wynwood), told me she created the space for a major reason: to showcase locals. After building Wynwood, artists were kicked out. Higher costs have caused close to all to abandon their home for cheaper neighborhoods. The reason: Developers! 

Everyone knows UMAMI hates developers. That’s not the point. The point is that artists built Wynwood, which has now become an integral part of Art Basel. Art Basel, for those of us who live under a rock, is Dec 7-9th. 

 Our idea is to bring back the people who lost their home. Hearing the Bridge explain their story to leaving Wynwood brought a lightbulb on top of our heads, there is no better opportunity to create awareness around Miami’s new art scene than during Basel. You know it, Basel brings out all the artsy art people.

 So, what we’ve come up with is a collaboration of two generations. The people who created Wynwood in the 90’s along with the new hipsters, displaying, creating, discovering their artistry within Miami’s diverse art scene. It’s a chance for both to meet, uncover why artists are so important to a community and for foreigners to see the real Miami, old and new. 

 Goldman Properties, you’re not invited.” 

DROP A COMMENT, LEAVE SOME IDEAS AND HOPEFULLY, WE’LL SEE YOU AT “LOCALS ONLY” BEFORE THE END OF THE YEAR!!!

Out the door update

UMAMI fam!!!

We miss you. It’s been a while since we’ve seen you at VENTURE and we’re eager to catch up. Without giving too much away, we thought Friday was the perfect time for an UMAMI, as well as local update.

Locals First: The last time we spoke was for the elections. As many of you know (some might not), elections for governor and senator were so close that the votes went to a machine recount! Recounts came back and it looks like Scott, as well as Desantos will win. What to take away from this election? YOUR VOTE COUNTS! The senate race was as close as 0.25%.

Ultra’s Ultra Dilemma: We’ve mentioned Ultra on our blog and in newsletters (P.S. subscribe for our newsletter on the footer of each page), and the decision has come to move the festival to Key Biscayne. On Thursday, Nov. 15th, the Miami commissioners passed the bill to have Ultra 2019 at both the Marine Stadium and Historic Virginia Key Beach. How will the festival handle two places at once? We’ll find out March 29th-31st.

Time to Bundle Up: We all felt that cool weather this morning on our way to school, work, friends, wherever you hooligans meet. Make the most of the cool weather while you can, temps are supposed to rise by the end of the weekend! Our idea? Netflix and Chill, take a bike ride, walk without sweating from your forehead, and cap it all off with a little hot chocolate.

#umamiway: As we approach the end of the year, we’ve been getting a lot of questions regarding our plans moving forward. We don’t want to give away too much for 2019, since we’ll be posting soon enough, but we’ll give you previews for the end of 2018 (including Basel)!

  • DYLAN HALL E.P. RELEASE PARTY: Friday, Nov. 23rd join Dylan and friends as we celebrate his first E.P. More info under “tickets”.

  • DANKSGIVING: Presented by our friends at FlamingoRx, Danksgiving is the place to be Sat., Nov. 24th! As well as supporting the CBD community, the event will be a place for people to donate to the homeless. Check @flamingorx on IG for more info.

  • BLNKCNVS Presents: Die Aantwoord (Wednesday, Dec. 5th), Action Bronson (Thursday, Dec. 6th), Juice Wrld (Friday, Dec. 7th), and Kaskade (Saturday, Dec. 8th). What else is there to say? Buy tickets at http://vor.us/a0071.

  • GALAXIA: @thriftylion.festivals and us are teaming up for Basel! Saturday, Dec.8th is the date, more info coming soon.

  • RAKASTELLA: For the third year in a row, Historic Virginia Key Beach is home to Rakastella, one of the most loving and liberating festivals in Miami! Inspired mainly by house music, Rakastella made the move to go from 3PM-7AM (Saturday, Dec.8th)!!! We’ll be there after Galaxia having a blast. Join the party and find more info at http://rakastella.com.

This sums up most of our plans for 2018. Depending on you, we’ll have a pop-up during Basel….


COMMENT, LIKE, REPLY, BLOW UP OUR SOCIALS (IG, FB, TWITTER) AND LET US KNOW IF YOU WANT TO SEE AN UMAMI: LOCAL’S ONLY POP-UP BEFORE 2019!

Have a great weekend and talk soon,

UMAMI CREW

VOTE MIAMI VOTE!

As many of you know, tomorrow is Election Day!! For us, it’s a chance to show our local community what voting can do. Data shows that early voting has doubled from last year, so we’re hoping to set records tomorrow at Election Day!

Rather than do our usual laugh and talk, we’re staying serious. Tomorrow’s vote is important for FL, but even more important for our Senate and House, which now remain dominated by Republicans. Many of us, UMAMI included, believe things need to change. Global warming, racism, gun policies, immigration, terrorism, international and domestic relations all need improvements, especially today, in not only a fragile social atmosphere, but a deadly one.

For the ones who already voted, thank you for doing so. Your gift is to go to Youtube and watch the VENTURE after movie. If you already did that, you get an A+ for effort and you’re off the hook till Wednesday (playlist day).

To get you through the ballot tomorrow, we have a couple tips, reminders, and motivation:

  • Know your path! We don’t care who you affiliate with, just know you do. Voting your party across the ballot isn’t a bad thing.

  • This year’s ballot is a long one, so we recommend you Google the Miami Herald’s recommendation for all those Amendments and Circuit Judge positions you know nothing about (print for cheat sheet in voter booth)

  • Leave your phone in your pocket! FL is one of the 20+ states to invalidate your vote if poll administrators see your best friend.

  • All you need is your license. No need to start searching for that voter card you long lost in a pile of papers.

  • Enjoy the unenjoyable. Yes, voting isn’t like going to Story. That doesn’t mean it’s like going to the doctor! Make the most out of the situation by hitching a ride with your fam, friends or our favorite, that special one you haven’t told anyone about ;)

We’ll say it again, tomorrow is the most important election we’ve had in over a decade. There’s a reason the news, your school, house, and work are filled with ads endorsing the candidates. Whether your democrat, republican, independent or other, your opinion matters for the future of Miami, FL, and the U.S. Go grab a coffee, enjoy a Dunkin’ donut and get to the polls. Polls are open 7 AM- 7 PM in Miami-Dade County (you can find your polling location on the Miami-Dade voting guide).

Fun Fact: While you’re at Dunkin’ Donuts, ask the worker making your coffee about their company name. Dunkin’ Donuts is expected to become Dunkin’ by the end of 2019. As they say, they serve more then only coffee and donuts.

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PAPERWATER: Boundaries Don't Exist

Eclectic. Different. New. Three words to summarize Paperwater. As you’ve heard before, Paperwater is a duo comprised of Eddy Samy and Daygee Kwia. Instead of speaking about their background, which you can read below (you will never guess where Daygee is from) we’re going to spend a little time talking about what music means to them. The reason? Well, because Insomniac and Grungecake both wrote great articles/interviews about them. Why do it again?

We’re using Insomniac’s last paragraph: “To Eddy and Daygee, music does not belong in a box, neatly labeled and filed away under the appropriate Beatport genre tab. To Paperwater, music is universal and constantly evolving. Like them, it should be allowed to test limits and change perspectives.” Agreed. Look throughout history and tell us we’re wrong! Music has changed continuously since it’s creation due to many factors, mainly related to the intermingling of cultures still happening today. Paperwater and us are on the same wave about this, music was never meant to have boundaries and never should (unless you’re Justin Bieber and you have to make mainstream hits to stay afloat).

Let’s take it a step further. Both Eddy and Daygee believe that music has no boundaries and through meeting them, we think they have no boundaries. VENTURE 2018 featured all types of artists with no boundaries. YOMY, INVT, Chester Watson, these guys are slowly changing the Miami music scene, one song at a time. Paperwater and Coffintexts had a back to back set of bumps. They played some hits and narrowed most of their set down to songs you’ve never heard of. We’ll make sure to record our next event so we have proof (video doesn't do it justice).

The point is that they’re well aware of what’s happening in the music scene, I mean, you could hear it. On Grungecake’s interview upon being asked “How has Miami shaped your sound/influences?” in 2015, Daygee responded “It hasn’t at all. We fuck with other artists here, but not the city. It shows no love to it’s children.” Fuck we love these guys. Even though we sweat and bleed Miami, I understand the point. The question is: Is that only Miami, or the whole USA?

Paperwater has taken their “no boundaries” attitude towards films, music videos, interviews, blogs (shoutout to them for taking the time to do what we’re doing), and even guides, like their 2017 Art Basel Guide on their website www.halffullagency.com. Their passion towards creativity has taken them to Europe, across the US and too many places to name. Plain and simple, these guys are setting new boundaries of art that’s being appreciated everywhere. Follow their agency @halffullcreative, click the follow button on their social media tag @paperwater, and take a second to check them out, they’re changing Miami (even though it’s not their favorite place) for the better.

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Change doesn't come quick

WARNING: This blog is about more than locals. We know, we know, the 305 is our world but if something applies to the world, it also applies to the 305. In the end, we’re part of something greater. Its like math: Miami is in Dade-County, Dade is in FL, FL is in the US, the US is in North America, North America is one of the seven continents of the world. Short and sweet, people who live in Miami live in the world.

Why the fuck do we need that explanation? Well because we act like we don’t live in THE world, we live in OUR world. You got your homies, some people you met at the club last night but in such a large city, knowing everyone is close to impossible. The action, the way we act with others is what gives us a doozy. People in Miami, specifically, make it a goal to top the next. Our new born example is Icy Narco. We listened to his podcast with “No Jumper” this morning and he goes on and on saying he doesn’t want to be labelled as the new Lil Pump. They’re both from SoFlo, have wild colored hair and honestly, look like each other. Their music is a little different, I’ll give Icy that, but from the get go you can see that Icy has made it a passion of his not to be Pump, but to be better than him.

We’ve taken the 305 globally to only take it back home (where else would we take it?). Icy Narco is like every Soundcloud rapper out there, trying to get the spotlight and be the best. No hate towards Icy (or the Soundcloud community) because he’s following the tradition, he’s a pawn in the social and emotional state this country (and many others) are in. Egos have taken us so far as a culture, that in almost every profession, the last employee wants to be better than the next.

Is this a bad thing? Absolutely not. It’s great to have competition and some form of ego. Some people even say that we as humans intuitively have this self-driven competitive aspect. On one side, it brings us to greater heights since we’re working so hard to better the last. On the other, and now we really come to the Achilles heel of change, egos cause people to be independent. Independent to a point that they see themselves as best and need no-one else since “they’re so amazing”.

Looking throughout history, we can safely say that change comes from more than one person. Martin Luther King formed serious idealistic change around racism. He was the leader of a movement with hundreds of thousands of supporters. If only he were alive he could say that he didn’t do it alone. I mean.. Rosa Parks, Malcolm X, the list can go on and on for days and days. These people all sought change independently and different but as a movement, they formed a consensus that brought all their independent change (and groups) together. Might as well bring one and one together to change the world instead of separately changing a community.

Again, and we’ll sing this throughout Miami: Change comes from people working together and agreeing on an issue. Obama was our president for eight years and wanted a lot of change he never implemented. Why? Because politicians didn’t agree in his alignment. We as independent people in this world must not grow away from each other, we must come together. Once we learn that working together accomplishes more than secretive working to one-up the last, we’ll be able to get more done, fix and change our local community, hopefully changing the world.

WORK TOGETHER, LOVE YOUR COMPETITION, AND FLOURISH. #umamiway

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INVT

INVT=Innovate. The meaning of innovate is to create something new. New doesn’t mean never created before. It can be pieces put together to make a new product, it can be a different sound with the same beat or fuck us, it can be a new car. Creating something new takes skill, talent, and the right mindset. INVT has all that and more.

If you haven’t heard of INVT, you better go listen to our playlist “INVT: The Collective”! Their a duo compromised of Luca Medici and Delbert Perez (we’ll stick to Luca and Delbert). Both born and raised in the 305, they’re locals. Performing at our last show, VENTURE 2018, and as part of the UMAMI fam, we’re showcasing them this week. It’s the week before Halloween, might as well get spooky.

Luca and Delbert both started playing music in their youth (orchestra, jazz band, metal bands, all that good stuff). Connecting over skateboards, they became besties and started to produce. Short but sweet, INVT was born.

INVT has grown a lot in their recent years. More then talking about their past, both went to NYC for college (producing) and have recently returned to Miami for a gap year, we want to talk about INVT itself. What makes it special? Why do they do it? Believe it or not, it’s similar to UMAMI’s vision. Let’s get into it.

In our opinion, INVT’s a multi-disciplinary art project. They produce and play music, have their own clothing brand, AND make films as well as cover art. Two people doing all that? We know. They’re going for it. On top of that they’re creating a culture. INVT is meant to be a local, real brand that they’re shaping everyday. Check out their website and you’ll see what we mean.

Seeing where they’ve come, we know these two are putting in work every minute of every day to bring their brand to life. Their music, as well as everything they do is exactly what they call it, innovate. It’s different, new, and it’s Miami with a twist. Let’s call it the new “underground Miami”. It has that down to Earth real Miami- MSG gang type shit- with that tropical coconut and palm tree vibe. The biggest shocker of them all is that these guys are barely legal!

The future looks mighty bright for the one and only INVT. They’re finding a new sector in Miami’s music scene thats going away from the norm. We’re motivated by what they’re doing, we respect, and fully support their movement. You should too.

FOLLOW @INVT305 AND @UMAMIMUSIC305 ON IG, FB, TWITTER, ALL THAT BULLSHIT.

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Events Are Different.

Events are made for people to come together, interact, and converse. People go to clubs and enjoy a couple (or more) drinks followed by dancing and the occasional hook-up. It’s nothing more than letting go, having a good time and for most, “relaxing”. The event world is a whole lot different. In the 21st century, there’s events for just about any specialty good on the market. Vegan festivals, potato festivals, yoga/meditation festivals to name a few. Events have a purpose that’s developed to cater to a certain market, in-turn bringing in a certain “crowd” of people. UMAMI accepts all crowds of people and makes it easy for people to share ideas. The philosophy I go by is as follows: Good vibes bring good everything. If we, as UMAMI, share positive ideas, values and generally maintain a good attitude towards any situation, we attract the same.

UMAMI’s presence was solidified with a statement an attendee made at the last event. He said, and I quote, “You’re making a community outta a (out of a to be classy) pile of individuals”. Miami has been known to be exclusive. Coming into the community, being part of it and contributing to it isn’t easy.

Through art, good vibes and creatives, we’re bringing together people that should’ve been together long ago. We’re using art as a medium for social inclusion, development and awareness for all types of social/global issues on a local and global scale, one thing this country definitely could benefit from.  

INVT @ VENTURE 2018! Shot by @apexvisuals. Background to our now infamous website :)

INVT @ VENTURE 2018! Shot by @apexvisuals. Background to our now infamous website :)

*Written by Dries Darrow, creative director and owner of UMAMI.*

Ultra has an Ultra problem

Ultra Music Festival. Should we stop there? Nah, you’re right. Ultra’s globally recognized as a powerhouse event company. We can’t say Ultra Music Festival and quit. It’s like foreplay that doesn't end in a happy ending, another word for it, blue balls.

To understand Ultra, we need to go back almost two decades ago. Holy fuck I’m two decades old! Anyways, on March, 1999, 7,000 people gathered in Miami Beach’s Collins Park (runs from 17th-25th street) to hear headliners Rabbit in the Moon and Union Jack. 50 performers, $30 tickets, it started with a rave.

The first Ultra was a success (kinda). It’s reported that co-founders Russell Faibisch, a Beach native, and Alex Omes, an Argentine who moved to the Beach during childhood, lost $10-20,000. Putting that into perspective to what Ultra’s become, it’s pennies.

Years go by and Ultra only grows. Working alongside Miami Music Conference (MMC), Ultra became the closer of the week-long conference to eventually be the main festival of MMC. From there, the sky was the limit. Ultra now hosts 20+ music festivals a year in 20 countries. If that isn’t amazing we don’t know what is.

Along the road to success Ultra had its bumps. Its natural for any event company, only thing Ultra had going against it is Miami. It’s people, the government, and the awful traffic.

Let’s start with the people. We just mentioned co-founders Russell and Alex. There’s a story about these big boys that goes way deeper than Ultra. 2010, 11 years after starting Ultra, Russell and Alex had a falling out. Alex was ousted from the organization and it was up to Russell to take over. This is when it gets super interesting. While locked in a years-long legal battle with his former business partner, Omes died in his sleep the day before his lawsuit against the festival was set to go to trial. Miami New Times later reported he had drugs in his system, though the autopsy was not conclusive. Bamn. Just blew your mind right quick.

We can talk more about the drug arrests, trampled security guards and the infamous “girl kissing a tree” vid you can find here. It’s all relevant to how Ultra came to be but we understand, “time is money”.

Today is what we need to address. Ultra has had continuous and prosperous growth in Miami dependent on the continued support of locals and Miami’s finest government services. That continued support ended many years ago, each year scaring Ultra to pick substitute venues (just in case). The time has come that Ultra might really need to have alternatives.

The day of VENTURE 2018, Miami commissioners rejected an agreement made between Ultra and the City of Miami. Carollo, the commissioner who chairs the agency that manages Bayfront Park (for this case the big shot), continually denies any proposals made by still CEO Russell Faibisch. His worries are the same of residents. Traffic, loud music, drugs, and safety, all important issues Ultra needs to figure out. The fact is: If Ultra doesn’t come back with an agreement commissioners will sign, well, they’re fucked.

Ultra’s in a pickle that everyone knows about. What’s their next move? Well at UMAMI we know what we would do. Get as many of those commissioners to say yes to Ultra. Let’s be realistic: Ultra brings an economic incentive to Miami, it keeps the culture of electronic dance music alive and it serves as a ritual to almost any local who knows Miami for what it is, the magic city.

Since we’re here anyways, if Ultra has to move, where would it be? The Everglades? Hard Rock Stadium (Rolling Loud Part 2)? Homestead-Miami Speedway? No matter what, Ultra will be here March 29-31st. For fucks sake, tickets already sold. Comment below.

Curious to know more? Click on  LOCALS ONLY  and we’ll take you through an interactive journey.

Curious to know more? Click on LOCALS ONLY and we’ll take you through an interactive journey.

VENTURE 2018

September 24th, 2018 + 4 = September 28th, 2018 = VENTURE. Yes that’s right, VENTURE 2018 is 4 days away. Here’s the all you need to know about VENTURE (and extra’s):

  • Community Rules: VENTURE is taking place at Naomi’s Garden, Restaurant, and Lounge. It’s been around since the 1980’s, first being part food cart/food truck to finally settle permanently in Miami, FL. The community around is different to say the least. It’s mostly Haitian since Little Haiti is in close vicinity (technically not in Little Haiti), but carries all types of people. We’ve been multiple times to plan, and I can say that it’s the “real deal” Miami (to say the least).

  • Sacred Space: Chatting with the owner last week, he said that the garden has a purpose. Not shi*, right? Well the purpose isn’t to be a garden. It’s a safe space. For the community around and Miami as a whole, the owner believes we need more places for people to relax, eat some delicious food, and have conversations over tinder swipes ;)

  • Friends: 8 people work for Naomi’s. 4 in the restaurant, one cleaning, one fixing and two owners. Why are there always more people working? It’s called volunteering. The community loves Naomi’s so much that there’s multiple people stopping by throughout the day to help. Whether that’s cleaning a palm tree or fixing the pond, Naomi’s is there’s and it’s there to stay. 

  • Chester, Paperwater, INVT, Coffintexts, YOMY, Dylan Hall, what’s going on?!?: It’s time for an explanation. We sandwiched Chester Watson, a North Miami rapper and producer, alongside electronic artists and rapper, Dylan Hall. Why? We’re reinterpreting the local music scene to what we see it to be. Miami is full of every type of music in almost every genre. Having each event being a certain genre, even though we do center around a certain sound (Electronic/Hip-Hop for this one), would do Miami injustice. VENTURE is to try new things and experiment so……. why not?

  • Vending ain’t easy: 5 amazing vendors are gearing up to rep the 305 for VENTURE. We’ll have the flyer dropping tomorrow on all social media’s. If you haven’t kept track, we’ve posted the full flyer (with addition of YOMY) and artist collective. Damn I almost forgot about our collective….

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For you guys who’ve had a lazy weekend (don’t worry we understand) and haven’t checked our

IG (https://www.instagram.com/umamimusic305/)

FB (https://www.facebook.com/umamimusic305/)  

Twitter (https://www.twitter.com/umamimusic305/)

Here’s our full flyer: 

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VENTURE needs only the essentials: local wardrobe, local bag, you know what, local everything.

Have a great week and we’ll see you Friday!             

Note to Developers

We’ve said repeatedly on this blog that Wynwood is still a beautiful place, for creative locals and tourists to connect, for art to be a vocal point of the community and for people, especially locals to feel at home. South Beach became tourist heaven so locals came to Wynwood. Everything, even a couple months ago was alright. We had Wynwood Yard, O Cinema, Churchills, the Electric Pickle, and a few less skyscrapers in the works. Of course it wasn’t the “old Wynwood”, but it had places keeping its integrity, its rawness and ultimately, the haven that locals and artists need.

Today we have to say its a little different. We’ve become obsessed with what’s happening to Wynwood because it’s the integrity of Miami. The integrity, and UMAMI hates to say it, is rapidly being destroyed. Here’s the list of no-no’s we’re hoping won’t destroy the local community:

  • The Wynwood Yard and O Cinema sit together on NW 29th st. Right on the outskirts of Wynwood, they’ve in the last 3 years became a institution to the local art, food, and music community. Due to one of the largest developers in the U.S., they’re being moved in 2019 for a mixed development space (a.k.a. apartment buildings).

  • The Electric Pickle is closing down after 10 years (Spring of 2019). As the Pickle states “It’s been a crazy ride and we’re not done yet. It’s time for a change. We look forward to one more trip around the sun, filled with parties and memories.”

  • Churchills has been through it’s ups and downs. Let’s not have it close before it turns 40!

The impact of money in Miami is prevalent. We have nice cars, a tropical climate and beautiful surroundings, why do we need to destroy it? Having a home in Wynwood is not as important as keeping it’s integrity. People, especially locals (#localsonly) go to Wynwood for the art, local businesses, and real “Miamians”. First the locals (thanks Goldman), then art galleries, now social establishments, fuck us we’re getting kicked out!

Our question is plain and simple: What’s next? Where will the locals go after Wynwood? From personal experience I can tell you I used to love South Beach, I’m still deeply in love with Wynwood, but I’m feeling North Beach next. Once Wynwood has buildings like Brickell, I’m out.


LOCALS PREVAIL, DEVELOPERS DON’T. WE’RE THE ONES THAT LIVE HERE AFTER ALL.

*Fill the comments up with neighborhoods, communities, even a place. We want to know where to find the locals next!*

Rendering of Wynwood Green, set to start building in 2019.

Rendering of Wynwood Green, set to start building in 2019.

Another legend..

HAPPY SUNDAY UMAMI FAM!!!

The past couple of weeks have been crazy. We decided that today, with the passing of a true lyrical legend, is the time to sit back, open a beer, and write. If you're interested in what we've been up to, check out the "tickets" tab! VENTURE, our next event on Friday, September 28th, will make us writing less up to you. I'll even include this for you readers: We're taking on the Bandshell in December!

Friday, September 7th is the end of Malcolm McCormick's life, also known as Mac Miller. We're not writing to talk about how he died (suspected overdose), this blog is to tell the story of his life and the people he touched through music. Again, we're not talking about how he died and we're definitely not making a publicity stunt out of his death. Death is a time to remember someone for good, not bad, and not take his life for less than it was worth. 

Born in Pittsburgh, Mac Miller started his rap career early. He put out his first album in 2012, Blue Slide Park, which became the first independent album to hit Billboard chart in more than 16 years. Guess how old he was? Only 19 fucking years of age. That's as old as a lot of teens, but those teens aren't writing albums, they're playing Fortnite. 

He continued his career to write 4 more albums, his latest being "Swimming". Throughout his career, Miller had a number of problems to deal with. His girlfriend for two years, Ariana Grande, his addiction to lean and the tabloid headlines reading something new about him every day. As Mac put it, "It just seems exhausting to always be battling something... to always be battling for what your image is supposed to be". In the end, Mac showed who he was through music. Let's talk about our favorite album. 

Divine Feminine, released in 2016, is hands down Mac Miller's best album. Featuring Kendrick Lamar, Anderson Paak, ex-girlfriend Grande and Ty Dolla Sign, Mac decided to do something different. He wrote a jazz album. Yup, we said it, it's a jazz album. Mac was never one to be like others. His rhymes were relatable, his beats were style changing, diverse and new to the rap game. In Divine Feminine, he gives rap a whole new light. 

Speaking about giving rap a whole new light, we want to talk about another rapper who died way before he should've, XXXtentacion. For simplicity we're calling him X. X is near and dear to our hearts. Being from Soflo and being shot in the same area we drive, his death put a toll on Miami's rap community. What we find important, rather than how he died and when (June 18), is the amazing attitude he gave towards music. X made albums for himself, not the people, and people chose to understand him through it. His latest album before death, "?", was a masterpiece of rock, rap and Spanish music squished into one. Just months before being shot, X said "I try to live as long as I can for these kids and die a good death, because if I don’t live long, they not gonna want to live long". We hope everyone wants to live long, his death came way too short. 

In the last couple of months, we've seen so many deaths yet seem to only talk about the greats (Mac and X). We should talk about their death and remember them for their great contribution to the rap community, yet we should realize more. People are overdosing on drugs and getting shot everyday. These problems that lie within the rap community lie outside of it. The fact is that death should never come so soon. Why is drugs taking over creatives? Why is death brought on people with notability? 

This question lies in our heads for months now. We can't give an answer that'll change anything, rappers will still have an absurd amount of money they can choose what to do with. If they want drugs, they get them, if they want money, a motorcycle, they'll get it. How can we keep these celebrities level-minded? Money get's to their brain before smarts do, can we help them? We think not. They'll still keep doing what they want to, even if their manager (or mom) tells them not to.

What we need is a social movement towards death. It sounds crazy but it's true. Too many people are dying as too many people are being born in the world. Death should not be seen as such an easy part of life. In the 21st century, it can't be normal for rappers to die so young. Fuck saying rappers, anyone! Let's start thinking different. Let's be positive towards having the longest and best life possible. Let's take care of ourselves, make smart decisions and surround ourselves with people who see a future, not just today. Its what Mac, X, and all the other historic rappers would've wanted. 

 

- Live Forever Larry Fisherman.

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A camera is a rappers best friend

In today’s culture, online presence seems to transcend the music itself. I'm sure we’ve all been there: scrolling through our Instagram feed when suddenly you scroll past an obviously paid promotion for a poorly written and recorded rap song, that sounds exactly like some other rapper you already know. Just 3 seconds into listening you can hear the keyboards typing “free playboi carti type beat” on the YouTube search bar.

Not to be mean but why is it that so many new rappers are coming out nowadays? Sure the “SoundCloud” wave has revolutionized how the industry works, making it easier for new artists to be noticed, but it seems to be the ones, with the better online presence that survive and prosper. Music Videos, Instagram, Face Tattoos, Fake Chains and WordStar hashtags. Rappers nowadays value their online image more than the lyrical content itself.

Ok, look, I'm guilty. I enjoy rappers like Lil Pump, Playboi Carti, and 6ix9nine. You’re gonna tell me you don’t absolutely lose your shit when a song like GUMMO, D-rose or Magnolia comes on? These songs are perfect examples of what I call concert anthems. Songs that have a very reparative flow/hook making them ideal songs to mosh at a concert. There’s one other thing that ties these songs specifically together, music videos.

Lil Pump’s network clocks in at around 6.5 million dollars. Yes, you read that right. At the age of 17, he’s worth more than my whole family, combined. Now we could talk all day about how Lil pump is a lyrical genius (sarcasm guys…it’s the best) but we must agree that one of the main things that launched him into stardom was his persona. At 16 years old Pump was making waves in the underground rap scene for being a kid with tattoos and pointing a rifle in his mouth (in the music video for Ski Mask). Lil Pump was practically the poster child for the phrase “WTF”. Today, my mom knows who Lil Pump is and she’s never heard a word of his music.  Yet she recognizes his name and face. Pink dreads, tattoos, white but trying to be black, people know him for his look, his style, all thanks to the modern age. 

Social media is, and I would say continues to be the ammo that fuels the gun of Sound cloud and online rapping.  Example; Just Juice...that can mean one of two things. Either it’s just juice, or it’s a musical artist. Just juice became famous for his Instagram videos of freestyling and looking like Action Bronson’s step kid. There are so many artists now that use Instagram as their main source of promotion and media outlet. 

So, we know having a social media is the first step. But what sets you above the rest? What takes a 17-year-old kid with pink dreads to the cover of the XXL freshmen magazine the next year? Music Videos. For a videographer like myself, the name Cole Bennett carries A LOT of weight. Cole Bennett, in my opinion, is responsible for the launching of so many rap careers this year. Examples include Lil skies, Famous Dex, Lil Xan, Juice Wrld, Ski mask the Slump God. The list goes on and on.

Because of music videos and this great thing, we call Youtube, a rapper can establish, or further establish an online presence. Music videos give you a different look into an artist’s song. It gives you something to visually picture every time you hear the song. It puts you, and the rapper, out there. A music video has the potential to push your music career forward…a good music video that is. A good videographer is a rapper’s best friend. A camera, is a videographer’s best friend…so in other words …lets be friends.

MVNGO

Two hands is better than one

Hola amigos(as)!! 

Hope we've all had a great summer. Ours has been mostly work. Ok, fine. You got me. We've had a party here and there, but its mostly work. 

Before we get into it, I want to hear about your experiences this summer. Has summer 2018 been as great as you wanted it to be? We've been scrolling through those Instagram (IG) stories and some of you, I'm not gonna put you on the spot, look like you're having a blast. Comment and tell us what has been the best part of your summer! We want to know. 

Me and the crew have been as busy as ever. We're proud to say that UMAMI music is expanding to include a customized playlist, Youtube channel and the infamous Twitter. God I hope we get to tweet with President (or lack thereof) Trump. 

Throughout our journey, we've learned many, many things. One of the first lessons, which I'm sharing today with everyone, is that "teamwork makes the dreamwork". Yes, its corny as fuck, but its also the truth. Having a team to help you create your dream, in whatever field that might be, is as smart as apple pie.

I'm not here to bore you with a greater good lesson about how teamwork makes everything more feasible. That's for school. I'm here to share my personal experience on running UMAMI in the Magic City, the city that never sleeps, the 305, the orange capital of the US, Miami. 

Miami has two underlying factors that go into everything. Money and connections. Luckily for us, we have private investors that make the first one easy. The latter is a little more complicated. 

Being 3 months old, we aren't a household name (yet). Locals have no idea of what we stand for, what we hope to do and what we, ultimately, will do. As we expand, that'll change. This is where we're  having fun. Expanding and working together with people who share the same common goal. For us, that's UMAMI. Me, on my own can't reach the same people my crew can. I don't know how to design like my crew can, I can't make videos like my crew, sound, lighting, stage design, bla bla bla. Without them, I can't do much. Without me, they can't do much. With each other, we can do anything.

For my fellow creatives out there, I want you to turn off your "do it yourself" blinders and think about it. Whether you're an artist, musician, writer, dancer, actor, businessman/woman or anything in between, stop trying to do it all. I learned this the hard way. The fact is: you can't. 

Surround yourself with people who see your goal, look further then today and your idea that "what I think is best". Yes, it might be the best to you, but is it the best for your work, for your company, for your future? Find people who are experts in their field who can help you create. Miami is full of selfish bastards who don't stop cutting me off no matter what time it is, but there's also those great, amazingly talented motherfuckers who see the beauty in what you're doing!

Fuck I'm getting deep. My point stands, finding people to help you might not be the easiest, but it gives the best outcome. I love my crew and I thank them each day for their contribution to UMAMI. 

*If you wish to help out and be part of the crew, go to our "team" tab. If there's nothing there that tingles your senses, contact us through the contact form. There's all types of ways you can join the UMAMI Wave!*