UMAMI prides itself on working with local artists, musicians, and businesses but why? Why do we care about locals? Embracing locals is about supporting the creative, motivated, individuals who have an idea. It’s about showing love to people who built themselves up from the bottom up. Anybody can take the easy way; get a job working for someone, hopefully enjoy doing it, but these people choose to take the leap of faith. They’re following their passion, putting in all types of hours and they’re happy doing it. Day in and day out, these people are designing new products for their community, working with others to improve the community and ultimately, changing their community for the better. UMAMI sees this as the future. You don’t?